An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AIIn The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of AI, author Ingo Reinhardt delivers a uniquely insightful discussion of the theoretical underpinnings of pricing. He also presents detailed instructions for using that theory to construct a revenue growth management framework that will guide the pricing strategy within your organization.Reinhardt offers a selection of specific case studies that focus specifically on the opportunities and challenges created by the ongoing digitization and proliferation of generative AI technologies. The book explains and contextualizes how this new suite of tools and platforms should impact business leaders' pricing decisions.Inside the book: Detailed discussions of the underlying methods and principles that forward-looking organizations use to make pricing decisions in an environment that includes generative AIStep-by-step guidance for creating a comprehensive pricing and revenue growth management strategy for your firmUp-to-date explorations of the basics of pricing theory and important subtopics, including value pricing, price elasticities, and behavioural pricingPerfect for managers, executives, and all other business leaders with a stake in crafting pricing strategies at their organization, The Pricing Playbook is also a must-read for entrepreneurs, founders, and team leaders at high-growth organizations looking for expert advice on a critical subject that's evolving rapidly.