Becoming Elektra tells the incredible true story of the pioneering Elektra Records label and its far-sighted founder, Jac Holzman, who built a small folk imprint into a home for some of the most groundbreaking, important, and enduring music of the rock era. Placing the Elektra label in a broader context, the book presents a gripping narrative of musical and cultural history that reads like an inventory of all that is exciting and innovative about the 60s and 70s: The Doors, Love s Forever Changes, Tim Buckley s Goodbye and Hello, The Stooges, The MC5 s Kick Out The Jams, Queen and Queen II, The Incredible String Band, Carly Simon s No Secrets, and many, many more. First published in 2010, Becoming Elektra was praised as 'eye-opening (Q) and a 'dazzling narrative (The Sun), and for 'perfectly encapsulating the enigmatic, unpredictable spirit of the label (Record Collector). This fully revised and expanded edition includes a brand new foreword by John Densmore of The Doors and draws on extensive new interviews with a wide range of Elektra alumni, including Tom Paley, Judy Henske, Johnny Echols, Jean Ritchie, and Bernie Krause, as well as further conversations with Holzman himself.It also adds two new chapters: a look at Elektra in Britain in the 60s and a reappraisal of the label s 70s output.