In this critical appraisal of The Clean's landmark release, Boodle Boodle Boodle, Geoff Stahl explores how it impacted the emergence of a new DIY scene alongside a retrospective on the role The Clean played in shaping New Zealand's independent music industry.The Clean's 1981 EP catalysed independent music in Aotearoa/New Zealand and defined what became known as the "Dunedin Sound". At the time, The Clean were seen as ambassadors for a burgeoning independent music culture in Aotearoa, drawing on the DIY spirit of punk and post-punk centred around Dunedin, on New Zealand's South Island. Geoff Stahl considers the influence and legacy of the EP and band on indie music in New Zealand and elsewhere. Examining the myth of the "Dunedin Sound" associated with The Clean, the EP, and Flying Nun Records, he details how this myth emerged, its repudiation by many of the artists it presumes to cover, and its complicated persistence in the contemporary New Zealand imaginary.