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The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertisingBernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses. This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz. By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to regiment the mind. His work explains the popularity of todays TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contestThis crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets. We know that beliefs can gain sudden popularity based on the publics proclivity for seven factors: flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness. Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays clients included the American Tobacco Company, several U.Spresidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations. Format Häftad Omfång 168 sidor Språk Engelska Förlag Maple Spring Publishing Utgivningsdatum 2023-10-05 ISBN 9798350500257
Bra läge att köpa
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Förlag
Maple Spring Publishing
Utgivningsår
2023
Format
Häftad
Språk
Engelska
ISBN
9798350500257
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Vi har hittat boken hos 1 butik med verifierat pris — en partnerbutik som vi får provision från när du klickar på ”Visa hos butik”. Vissa butiker visas som extern länk utan pris — priset ser du först hos butiken. Priset för dig är detsamma. Frakt kan tillkomma och varierar mellan butiker och leveranssätt — kontrollera alltid aktuellt pris och leveransvillkor hos butiken innan du slutför köpet.
Skriver du om boken på en blogg eller sajt? .
Priset har nyligen gått ner jämfört med butikens eget tidigare pris.
Det lägsta priset vi sett för boken sedan Booki började mäta.
Billigaste butiken ligger under de övriga butikernas medianpris just nu — en jämförelse mellan butiker, inte ett prisfall över tid.
Butiken med lägst pris i prislistan på boksidan just nu.
The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertisingBernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses. This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz. By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to regiment the mind. His work explains the popularity of todays TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contestThis crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets. We know that beliefs can gain sudden popularity based on the publics proclivity for seven factors: flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness. Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays clients included the American Tobacco Company, several U.Spresidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations. Format Häftad Omfång 168 sidor Språk Engelska Förlag Maple Spring Publishing Utgivningsdatum 2023-10-05 ISBN 9798350500257
Bra läge att köpa
4 kr billigare
Varierar något
Förlag
Maple Spring Publishing
Utgivningsår
2023
Format
Häftad
Språk
Engelska
ISBN
9798350500257
Häftad · Engelska
Just nu listar 1 butik den här boken. Bevaka priset så meddelar vi dig när fler butiker eller ett lägre pris dyker upp.
ISBN 9798350500257 jämförs hos alla butiker
The Bare-Knuckled Truths of Edward Bernays You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertisingBernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses. This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz. By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to regiment the mind. His work explains the popularity of todays TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contestThis crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets. We know that beliefs can gain sudden popularity based on the publics proclivity for seven factors: flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness. Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays clients included the American Tobacco Company, several U.Spresidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda. "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations. Format Häftad Omfång 168 sidor Språk Engelska Förlag Maple Spring Publishing Utgivningsdatum 2023-10-05 ISBN 9798350500257
Bra läge att köpa
4 kr billigare
Varierar något
Förlag
Maple Spring Publishing
Format
Häftad
Språk
Engelska
ISBN
9798350500257
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