Visual artist' is a term with untold interpretations, nuances, variations and meanings. But how, as an artist (or designer, photographer, or other ?independent creator?), do you become who you are and who you would like to be?0What fundamental questions, characteristics, dilemmas, ambitions, restrictions and realities play a part? How, as an artist, can you guide your artistic practice, the main criterion being to answer the question: "where do I stand and what do I stand for?"0'Plan and Play, Play and Plan: Positioning by Artists' targets the artist, inviting him or her to reach considerations, often based on analytical models, that will help to determine his position.0The author knows from practical experience the complexity of the artist?s questions and dilemmas, the many areas in which the artist involved and how important self-reflection and self-determination are for artistic practice, without losing sight of the broader social context. He has scrutinized his considerations, assembled notes and pointers ? based on many interviews with a wide variety of artists, from beginners to old hands, from unknown to internationally celebrated ? assimilating them into an appealing book in which terminology, background, components and questions requiring reflection form a cohesive whole.