After the monumental Futurica Trilogy comes a book that dares to describe individualism as the now defunct religion it always was and describe a reality that is primarily virtual, rather than physical. While the authors do not mind challenging the reader's view of the self and the world, their main intention here is to induce passive receivers of the future to become more active participants. This work offers engaging observations and perceptive interpretations of contemporary society. Alexander Bard and Jan S derqvist are Swedish philosophers and authors of the internationally successful Futurica Trilogy. They lecture the world over about the current global internet revolution. Bard & S derqvist are regarded as pioneers in the literary genre futurica, where philosophy, social theory, and futurology merge. After joining forces in the late 1990s, Bard & S derqvist argued that the interactive revolution is the most profound and radical of all technological revolutions in the history of