Why Scale-up Shape-up? Because there are so many companies that could become global players if they could just grow beyond the 50-employee mark. Sadly, so few can achieve this, despite a booming market and unique products. It requires a way of thinking that I want more people to learn. It's not rocket science, but it requires courage and the ability to grow. Scale-up, wanting to grow out of the start-up phase: hiring, building a sales machine, being able to deliver times 10 the amount you are delivering today. Shape-up involves having discipline, structure and energy to build something that lasts for a long time. This is a practical handbook, written in English, to be used by all employees, international partners, investors, subsidiaries and as a guide for the management team.As Sweden's rapid growth expert for years with ten books, seminars, networks and consultancy for over 100 fast growers, Thomas Ahrens now focuses on the scale-up phase: How to build a company after the start-up years to reach 50 employees and beyond. Thomas constantly searches for the down-to-earth solutions in an easy-to-grasp language. This eleventh book comprises all his other books in what to use to grow through the scale-up phase.