'Some really good examples of business metaphors' TOMPETERS! 'There are a number of good ways to get an idea. Sleep on it, go for a walk or read Stefan Engeseth's new book. The sleeping and walking ways will be greatly enhanced if you read Detective Marketing first.' AL RIES, CHAIRMAN, RIES & RIES 'In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection.' CLAES ANDREASSON, DIRECTOR, ABSOLUT AKADEMI, THE ABSOLUT COMPANY 'Straightforward thinking. It's thought provoking. He's taking the Pepper's One-to-One philosophy a step forward.' BRAND REPUBLIC 'Totally crap!!!' ANONYMOUS CRITIC ABOUT THE BOOK: This book is base on my theory of creative business and the meeting of minds. Because this requires a certain mindset from the reader, my readers are primarily professionals in IT, PR, corporate communications, advertising, marketing and sales. Creativity, however, knows no boundaries. No matter what your profession is,