From taking cuttings to winning new customers, this is the guide to growing beautiful organic flowers for enjoyment or profitOver 75,000 copies sold!The first edition of The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike.New sections in this edition include:Utilizing greenhousesRecommendations for flower cultivarsPost-harvest handlingAlso updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program.For the beginner and backyard gardener, there is an extensive section on the basics, including:Variety selectionSoil preparationPlanting, cultivation & harvestFloral designFor the commercial grower, The Flower Farmer, 2nd Edition includes information about:Larger-scale productionAdvice about selling to florists, wholesalers, and supermarketsUnderstanding the wedding and farmers market customersThis updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content, The Flower Farmer, 2nd Edition is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.