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Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:•Relationship and integrated communication for the event stakeholder management•Event mix strategies and multilevel communication•Different typologies of users and consumer behaviour•Communication planning and results•Events storytelling: dramaturgy and metacommunication•How to increase engagement and deliver immersive experiences•Innovative digital technologies and virtual events•Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication Department of Communication and Social Research, Sapienza, University of Rome. Format Häftad Omfång 258 sidor Språk Engelska Förlag Goodfellow Publishers Limited Utgivningsdatum 2024-02-02 ISBN 9781915097545
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2 kr billigare
Sällan rea
Förlag
Goodfellow Publishers, Limited
Utgivningsår
2024
Språk
Engelska
ISBN
9781915097545
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Skriver du om boken på en blogg eller sajt? .
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Det lägsta priset vi sett för boken sedan Booki började mäta.
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Butiken med lägst pris i prislistan på boksidan just nu.
Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:•Relationship and integrated communication for the event stakeholder management•Event mix strategies and multilevel communication•Different typologies of users and consumer behaviour•Communication planning and results•Events storytelling: dramaturgy and metacommunication•How to increase engagement and deliver immersive experiences•Innovative digital technologies and virtual events•Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication Department of Communication and Social Research, Sapienza, University of Rome. Format Häftad Omfång 258 sidor Språk Engelska Förlag Goodfellow Publishers Limited Utgivningsdatum 2024-02-02 ISBN 9781915097545
Stabilt pris
2 kr billigare
Sällan rea
Förlag
Goodfellow Publishers, Limited
Utgivningsår
2024
Språk
Engelska
ISBN
9781915097545
Just nu listar 1 butik den här boken. Bevaka priset så meddelar vi dig när fler butiker eller ett lägre pris dyker upp.
ISBN 9781915097545 jämförs hos alla butiker
Effective communication is vital in event management. Event Communication: Theory and Methods for Event Management focuses attention on communication studies as applied to Event Management, through the whole event mamangment process. It pays particular attention to the latest technological innovations with the event industry including virtual events and digital technologies. With a wealth of case studies and examples of best practice, is explains the communication process covering issues such as:•Relationship and integrated communication for the event stakeholder management•Event mix strategies and multilevel communication•Different typologies of users and consumer behaviour•Communication planning and results•Events storytelling: dramaturgy and metacommunication•How to increase engagement and deliver immersive experiences•Innovative digital technologies and virtual events•Evaluating event communication The Event Management Theory and Methods Series examines the extent to which mainstream theory is employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. Each compact volume contains overviews of mainstream management theories and methods, examples from the events literature, case studies, and guidance on all aspects of planned-event management. The series introduces the theory, shows how it is being used in the events sector through a literature review, incorporates examples and case studies written by researchers and/or practitioners, and contains methods that can be used effectively in the real world.Series editors: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada and Vassilios Ziakas, PhD., is Consultant & Independent Scholar, UK.Barbara Mazza is Associate Professor (Roma, Italy) in the Department of Communication and Social Research of the Sapienza University of Rome, where teaches Communication for Business Management and Event Management and Communication Department of Communication and Social Research, Sapienza, University of Rome. Format Häftad Omfång 258 sidor Språk Engelska Förlag Goodfellow Publishers Limited Utgivningsdatum 2024-02-02 ISBN 9781915097545
Stabilt pris
2 kr billigare
Sällan rea
Förlag
Goodfellow Publishers, Limited
Språk
Engelska
ISBN
9781915097545
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