So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. Designer Alan Moore invites us to rethink not only what we produce whether it s a website, a handmade chair, or a business but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: is it useful and considered? Is it a thing of beauty? Do Design will inspire you to: improve your creative process; raise the quality and craft of your work; consider the experience as much as the product; and adopt simplicity, utility and honesty as guiding principles. We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?