Inbunden · 2017
- Format
- Inbunden
- Förlag
- Goodman Books
- Utgiven
- 2017
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
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- 1-5 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Early Bird, Instabox, Budbee Box eller DB Schenker.
- Betalning
- Kort · Swish · Faktura 14 dagar · Delbetalning
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 3.7 av 5 på Trustpilot (706 omdömen)
- Frakt
- Frakt från 29 kr · fri frakt över 249 kr
- Leverans
- 2-3 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Budbee eller Instabox.
- Betalning
- Kort · Swish · Klarna · Faktura 30 dagar · Delbetalning
- Öppet köp
- 30 dagars öppet köp
- Medlemskap
- Bokus Play · 5 % medlemsrabatt · fri frakt för medlemmar
- Omdöme
- 3.6 av 5 på Trustpilot (1 609 omdömen)
- Frakt
- Frakt från 35 kr · fri frakt över 249 kr
- Leverans
- 2-3 vardagar. Levereras hem eller till ombud. Skickas med Schenker eller Early Bird.
- Betalning
- Kort · Swish · Faktura 30 dagar · Delbetalning · Direktbank
- Öppet köp
- 30 dagars öppet köp
- Omdöme
- 3.8 av 5 på Trustpilot (10 189 omdömen)
- Frakt
- Frakt från 39 kr · fri frakt över 249 kr
- Leverans
- 2-4 vardagar. Levereras hem eller till ombud. Skickas med PostNord.
- Betalning
- Kort · Swish · Klarna · Faktura 30 dagar · Delbetalning
- Öppet köp
- 30 dagars öppet köp
- Omdöme
- 4.2 av 5 på Trustpilot (442 omdömen)
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Om boken
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.
Bokfakta
Författare
Miles Young
Förlag
Goodman Books
Utgivningsår
2017
Format
Inbunden
ISBN
9781847960870
