The Unseen Sir Alf tears up the traditional narrative of Sir Alf Ramsey's life and career. Using new evidence to tell Alf's story afresh, it changes everything we thought we knew about England's 1966 World Cup-winning manager. Alf despised most journalists, was kind to fans, often rude to his FA employer but loved his players. He looked conformist but was really a radical. Yet this odd, complex character became a national hero after England's 1966 World Cup win, and he should be one again. Written by a history academic with a deep love of football, this groundbreaking book: * Reshapes our understanding of English football's only World Cup-winning manager * Uses fresh historical evidence in every chapter to rethink Alf's story for new generations * Shows how Alf's life issues have ties to the stories of modern football figures such as Gareth Southgate, Gary Lineker and Hope Powell * Reveals how Ramsey faced and overcame many barriers: a racist nickname, prejudice against 'gypsies',