'Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C. BROOKS For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment. In The Perennials, Mauro Guillén unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict.