Playtime! is a book that turns tummy time into playtime.Like our bestselling book, Tummy Time! it folds out and stands up in front of newborns during the all-important tummy time - a practice encouraged by healthcare professionals to prevent flat spots on the back of the head, and to strengthen muscles in their necks and upper bodies. These early months are also when a baby's brain is developing faster than at any other time in their lives. Reading together is proven to accelerate language and literacy, giving children a head start in life.A newborn baby's world is a blur of light and dark and moving forms. They are attracted to high-contrast images, faces and movement, so this finger-wiggle book is a perfect first book. Make rabbit's ear prick up, puppy's tail wag, or turn your finger into a wiggly worm hiding somewhere on the wiggle train. Where will it pop out next?!With babies turning their heads towards the movement, it helps build strength and flexibility, and gives parents a fun opportunity to engage with their babies face-to-face. The simple text introduces new vocabulary and encourages parents to read playfully, trumpeting loudly, like an elephant, or wagging the puppy's tail excitedly.So go on. Read to your newborn. It's good for them!0 to 9 months, printed on FSC boardOther titles in the series: Tummy Time! and Reading Time.