The idea is a manual for conquering the most important part of the writing process--the first part. Most writers rush too quickly through the process of choosing a story idea, so they can dive into writing it. And it's the biggest reason most projects don't move forward in the market place. Producers and editors are underwhelmed by the central concept of virtually every submission they receive. Multiple Emmy- and Golden Globe Award-winning screenwriter/producer Erik Bork (HBO's Band of Brothers) explains the seven key ingredients in stories that have a chance of selling and reaching a wide audience--in any genre or medium. - Back Cover