Silver Medal Winner, Axiom Business Book Awards 2025 (Business & Economics) Silver Medal Winner, Foreword INDIE Awards 2025 (Business & Economics) Silver Medal Winner, Independent Publisher Awards 2025 (Business/Career/Sales) Grand Prize Finalist, First Horizon Award Finalist & Business Honorable Mention, Eric Hoffer Award 2025 Winner, American Book Fest 'Best Book' Awards 2024 (Business: Entrepreneurship & Small Business) There's a problem with innovation inside of big companies. And it's not what you think. Corporations are better managed than ever, but they're less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They're optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an illusion of innovation: activity that feels like innovation but leads to value destruction, not progress. This book explains why