"What gets your heart rate going more: reading a story about dinosaurs, or being chased by one? The emerging discipline of immersive storytelling recognizes the power of creative works that put the viewer at the center of the action. In Immersive Storytelling, theme park designer Margaret Kerrison shares tips and tricks for writers on teams tasked with bringing a narrative to life. How do you take an idea from inspiration to manifestation? How do you move from telling a story to creating a world? In this richly illustrated book, the first of its kind written specifically for writers, Kerrison lays out the craft of immersive storytelling. She uses case studies to show what works, and highlights the essential role of the writer on a complex creative team. Ready to take the kernel of an idea and turn it into a full-fledged experience? This book gives you the blueprint" --