In the very near future, smart' technologies and big data' will allow us to make large-scale and sophisticated interventions in politics, culture, and everyday life. Technology will allow us to solve problems in highly original ways and create new incentives to get more people to do the right thing. But how will such solutionism' affect our society, once deeply political, moral, and irresolvable dilemmas are recast as uncontroversial and easily manageable matters of technological efficiency? What if some such problems are simply vices in disguise? What if some friction in communication is productive and some hypocrisy in politics necessary? The temptation of the digital age is to fix everything,from crime to corruption to pollution to obesity,by digitally quantifying, tracking, or gamifying behaviour. But when we change the motivations for our moral, ethical, and civic behaviour we may also change the very nature of that behaviour. Technology, Evgeny Morozov proposes, can be a force