Since colour is such a important part of graphic design, designers need the most up to date, as well as the most fundamental, information on the subject to have the tools needed to use colour effectively.From the meanings behind colours to working with colour in presentations, this book provides readers with the vital information needed to apply colour creatively and effectively to their design work. Readers also receive guidance on talking with clients about colour and selling colour ideas. The science behind colour theory is also explained, and case studies are included to show the effects some colour choices had on both their clients and consumers.