A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possiblities for self-sustaining growth. Imagine harnessing this kind of energy in business- what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your emotions in a rollercoaster of inconsistency and instability- you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel. In The nuclear effect, Scott Oldford shows you how to free yourself form this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force. -- From back cover.