The System: Digital marketing & growth in a networked world

The DNA of Customer Experience

C. Shaw

Brand Flip, The

Marty Neumeier

Strategic Brand Management

Richard Rosenbaum-Elliott

Crystallizing Public Opinion

Edward Bernays

Consumer Culture Theory

Eric Arnould

CROSSING THE CHASM, 3RD EDITION

Geoffrey A. Moore

Be Our Guest (10th Anniversary Updated Edition)

Wendy Lefkon

Cashvertising

Drew Eric Whitman

Unlocking the Customer Value Chain

Thales S. Teixeira

Logo Design Love

David Airey

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

Rob Biesenbach

Where to Play

Marc. Gruber