Being Ethnographic is a fundamental introductory guidebook to process and utilization of doing fieldwork within real-world settings. It explores our understanding of identities, the future of ethnography and the advancing role of technology in a global, networked society. The third edition of Being Ethnographic highlights the challenges introduced by the ethnographers' own interests, biases and ideologies and demonstrates the importance of methodological reflexivity. This fully updated third edition includes: Discussions on technology and multimodality as hands-on tools for the field Helpful insights into making thoughtful choices around a research design Aid in engaging ethically and effectively within the field Lasting tips for finalising and conducting research Raymond Madden provides invaluable guidance for applying fundamental ethnographic principles within the field and gives students and researchers everything they need to walk a mile in someone else's shoes.