Häftad · Engelska · 539 sidor · 2021
- Format
- Häftad
- Språk
- Engelska
- Omfång
- 539 sidor
- Förlag
- SAGE Publishing
- Utgiven
- 2021
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: * New case studies and examples, offering truly global perspectives. * Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. * A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study. Format Häftad Omfång 560 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2021-02-05 ISBN 9781526494573
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: * New case studies and examples, offering truly global perspectives. * Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. * A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study. Format Häftad Omfång 560 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2021-02-05 ISBN 9781526494573
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- Omdöme
- 3.7 av 5 på Trustpilot (736 omdömen)
- Frakt
- Frakt från 39 kr · fri frakt över 399 kr
- Leverans
- 1-5 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Early Bird, Instabox, Budbee Box eller DB Schenker.
- Betalning
- Kort · Swish · Faktura 14 dagar · Delbetalning
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 3.7 av 5 på Trustpilot (736 omdömen)
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This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: * New case studies and examples, offering truly global perspectives. * Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. * A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study. Format Häftad Omfång 560 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2021-02-05 ISBN 9781526494573
This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition has been fully updated to include: * New case studies and examples, offering truly global perspectives. * Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory. * A new and fully streamlined companion website, featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global, Research, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study. Format Häftad Omfång 560 sidor Språk Engelska Förlag Sage Publications Ltd Utgivningsdatum 2021-02-05 ISBN 9781526494573
Bokfakta
Författare
Rosalind Masterson, Nichola Phillips, David Pickton
Förlag
SAGE Publishing
Utgivningsår
2021
Format
Häftad
Sidantal
539
Språk
Engelska
Dewey
658.8
ISBN
9781526494573
Medverkande
Författare
Rosalind Masterson, Nichola Phillips, David Pickton