Globally recognized as the definitive text on health promotion, this fourth edition becomes ever more useful for public health and health promotion courses around the world. It offers a firm foundation in health promotion before helping you to understand the process of planning, implementing and assessing programmes in the real world. New to the 4th Edition: A chapter on "Evidence-Based Health Promotion" addressing the development of an evidence base for health promotion. Expanded coverage of health inequalities, equity and social exclusion Further discussion of mental health promotion and well-being Key concepts are now highlighted and explained throughout the book 'Critical reflection' boxes have been added to help the reader think critically about an issue or approach. The book is supported by online resources with up to 20 original case studies from around the world, access to full SAGE journal articles, and seminar questions for lecturers.