Engelska · 248 sidor · 2025
Competing in tech today requires an understanding of 'product-led growth' Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step 'Freemium' product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as 'product-led growth,' which Harvard Business School Lecturer Frank Cespedes calls, 'probably the fastest-growing go-to-market model for businesses globally.' Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to
Competing in tech today requires an understanding of 'product-led growth' Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step 'Freemium' product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as 'product-led growth,' which Harvard Business School Lecturer Frank Cespedes calls, 'probably the fastest-growing go-to-market model for businesses globally.' Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to
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Competing in tech today requires an understanding of 'product-led growth' Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step 'Freemium' product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as 'product-led growth,' which Harvard Business School Lecturer Frank Cespedes calls, 'probably the fastest-growing go-to-market model for businesses globally.' Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to
Competing in tech today requires an understanding of 'product-led growth' Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the 3-step 'Freemium' product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as 'product-led growth,' which Harvard Business School Lecturer Frank Cespedes calls, 'probably the fastest-growing go-to-market model for businesses globally.' Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to
Författare
Dave Boyce
Förlag
Stanford University Press
Utgivningsår
2025
Sidantal
248
Språk
Engelska
ISBN
9781503640399
Stabilt pris
3 kr billigare
Sällan rea
Stabilt pris
3 kr billigare
Sällan rea
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