Engelska · 2020
- Språk
- Engelska
- Utgiven
- 2020
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task-until now.With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers-to usher in the new age of Autonomous Marketing.Learn how AI and automation can support the customer acquisition efforts of a Lean StartupDive into Customer Acquisition 3.0, an initiative for gaining and retaining customersExplore ways to use AI for marketing purposesUnderstand the key metrics for determining the growth of your startupDetermine the right strategy to foster user acquisition in your companyManage the increased complexity and risk inherent in AI projects
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task-until now.With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers-to usher in the new age of Autonomous Marketing.Learn how AI and automation can support the customer acquisition efforts of a Lean StartupDive into Customer Acquisition 3.0, an initiative for gaining and retaining customersExplore ways to use AI for marketing purposesUnderstand the key metrics for determining the growth of your startupDetermine the right strategy to foster user acquisition in your companyManage the increased complexity and risk inherent in AI projects
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- Kort · Swish · Klarna · Faktura 30 dagar · Delbetalning
- Öppet köp
- 30 dagars öppet köp
- Omdöme
- 4.2 av 5 på Trustpilot (452 omdömen)
- Frakt
- Frakt från 29 kr · fri frakt över 249 kr
- Leverans
- 2-3 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Budbee eller Instabox.
- Betalning
- Kort · Swish · Klarna · Faktura 30 dagar · Delbetalning
- Öppet köp
- 30 dagars öppet köp
- Medlemskap
- Bokus Play · 5 % medlemsrabatt · fri frakt för medlemmar
- Omdöme
- 3.4 av 5 på Trustpilot (1 634 omdömen)
- Frakt
- Frakt från 39 kr · fri frakt över 249 kr
- Leverans
- 2-4 vardagar. Levereras hem eller till ombud. Skickas med PostNord.
- Betalning
- Kort · Swish · Klarna · Faktura 30 dagar · Delbetalning
- Öppet köp
- 30 dagars öppet köp
- Omdöme
- 4.2 av 5 på Trustpilot (452 omdömen)
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Om boken
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task-until now.With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers-to usher in the new age of Autonomous Marketing.Learn how AI and automation can support the customer acquisition efforts of a Lean StartupDive into Customer Acquisition 3.0, an initiative for gaining and retaining customersExplore ways to use AI for marketing purposesUnderstand the key metrics for determining the growth of your startupDetermine the right strategy to foster user acquisition in your companyManage the increased complexity and risk inherent in AI projects
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task-until now.With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers-to usher in the new age of Autonomous Marketing.Learn how AI and automation can support the customer acquisition efforts of a Lean StartupDive into Customer Acquisition 3.0, an initiative for gaining and retaining customersExplore ways to use AI for marketing purposesUnderstand the key metrics for determining the growth of your startupDetermine the right strategy to foster user acquisition in your companyManage the increased complexity and risk inherent in AI projects
Bokfakta
Författare
Lomit Patel
Förlag
O'Reilly Media, Incorporated
Utgivningsår
2020
Språk
Engelska
ISBN
9781492059318
