Häftad · Engelska · 244 sidor · 2014
- Format
- Häftad
- Språk
- Engelska
- Omfång
- 244 sidor
- Förlag
- Simon & Schuster
- Utgiven
- 2014
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
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Bokus
115 kr
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- 30 dagars öppet köp
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- Bokus Play · 5 % medlemsrabatt · fri frakt för medlemmar
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- 3.4 av 5 på Trustpilot (1 630 omdömen)
BookHero
139 kr
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- 1-5 vardagar. Levereras hem, till ombud eller till paketskåp. Skickas med Early Bird, Instabox, Budbee Box eller DB Schenker.
- Betalning
- Kort · Swish · Faktura 14 dagar · Delbetalning
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 3.7 av 5 på Trustpilot (728 omdömen)
Akademibokhandeln
199 kr
149 kr
- Frakt
- Frakt från 39 kr · fri frakt över 249 kr
- Leverans
- 2-4 vardagar. Levereras hem eller till ombud. Skickas med PostNord.
- Betalning
- Kort · Swish · Klarna · Faktura 30 dagar · Delbetalning
- Öppet köp
- 30 dagars öppet köp
- Omdöme
- 4.2 av 5 på Trustpilot (451 omdömen)
- Frakt
- Frakt från 25 kr · fri frakt över 169 kr
- Leverans
- 2-8 vardagar. Levereras hem eller till ombud. Skickas med PostNord.
- Betalning
- Kort · Faktura 14 dagar · Delbetalning · Direktbank
- Öppet köp
- 14 dagars öppet köp
- Omdöme
- 1.4 av 5 på Trustpilot (1 561 omdömen)
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Om boken
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Bokfakta
Författare
Jonah Berger
Förlag
Simon & Schuster
Utgivningsår
2014
Format
Häftad
Sidantal
244
Språk
Engelska
Dewey
659.133
ISBN
9781471111709
