Engelska · 171 sidor · 2014
- Språk
- Engelska
- Omfång
- 171 sidor
- Förlag
- SAGE
- Utgiven
- 2014
The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to-and often instead of-household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to-and often instead of-household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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- Frakt
- Frakt från 35 kr · fri frakt över 249 kr
- Leverans
- 2-3 vardagar. Levereras hem eller till ombud. Skickas med Schenker eller Early Bird.
- Betalning
- Kort · Swish · Faktura 30 dagar · Delbetalning · Direktbank
- Öppet köp
- 30 dagars öppet köp
- Omdöme
- 3.8 av 5 på Trustpilot (10 195 omdömen)
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The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to-and often instead of-household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to-and often instead of-household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
Bokfakta
Författare
Floyd J. Fowler
Serie
Del 1 i Applied social research methods series
Förlag
SAGE
Utgivningsår
2014
Sidantal
171
Språk
Engelska
Fysiska detaljer
tables
Dewey
300.723
ISBN
9781452259000
