Marketing Myopia

Marketing Imagination

Theodore Levitt

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning

William Ammerman

Strategic Brand Management

Richard Rosenbaum-Elliott

The DNA of Customer Experience

C. Shaw

Robert Collier Letter Book

Robert Collier

Organizational Crisis Communication

Finn Frandsen

Socratic Selling

Kevin Daley

Ongoing Crisis Communication

W. Timothy Coombs

Unlocking the Customer Value Chain

Thales S. Teixeira

Strategic Communication

Jesper Falkheimer

Day Trading Attention

Gary Vaynerchuk

The Advertising Concept Book

Pete Barry

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk