It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship. Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics – laying out the ways in which each business function is required to adapt to ensure success. The 5th edition includes: - Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world. - New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare