Every Screen on the Planet is the first major book on one of the most dramatic business stories of our time. Touching on politics, finance, data, and technology, the struggle over TikTok has enormous implications for our information landscape and the technological cold war between the United States and China. Emily Baker-White's engrossing narrative charts TikTok's rise from obscurity into the world's most valuable startup, led by its ambitious founder, Zhang Yiming--arguably the father of the modern recommendation algorithm. Zhang's products reshaped the global internet from a place where you searched for information to one where information came to you. TikTok seemed to know its users in an almost spooky way, provoking wonder and delight. People were hooked. 'We intend to become ubiquitous,' a new-hire training video said, to put TikTok 'on every screen on the planet.' But virtually everything about TikTok's users--their interests, locations, and even their unspoken desires--was