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Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Bra läge att köpa
Akademibokhandeln
132 kr billigare
Rör sig ofta
Författare
Jochen Wirtz, Christopher Lovelock
Författare
Jochen Wirtz, Christopher Lovelock
Förlag
Pearson
Utgivningsår
2018
Format
Häftad
Sidantal
720
Språk
Engelska
Dewey
658.8
ISBN
9781292089959
Inga erbjudanden tillgängliga just nu.
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Bra läge att köpa
Akademibokhandeln
132 kr billigare
Rör sig ofta
Författare
Jochen Wirtz, Christopher Lovelock
Författare
Jochen Wirtz, Christopher Lovelock
Förlag
Pearson
Utgivningsår
2018
Format
Häftad
Sidantal
720
Språk
Engelska
Dewey
658.8
ISBN
9781292089959
Häftad · 2018 · Engelska
Jochen Wirtz, Christopher Lovelock
ISBN 9781292089959 jämförs hos alla butiker
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Bra läge att köpa
Akademibokhandeln
132 kr billigare
Rör sig ofta
Författare
Jochen Wirtz, Christopher Lovelock
Förlag
Pearson
Utgivningsår
2018
Format
Häftad
Sidantal
720
Språk
Engelska
ISBN
9781292089959
