She works hand-in-hand with a founder who’s a lightning rod for controversy - OK, for stepping in it. She’s grown a chaotic company (Vanity Fair calls it a “pirate ship”) housed over a dentist’s office outside of Boston that published giveaway papers into a juggernaut with more than 5 billion monthly video views and 225 million followers valued at 550 million dollars. Erika Ayers Badan calls herself a “token CEO”, the rare female employee in the highest rank of a bro-roar sports and new media culture. She’s also a massive student of work: how to do it, how to be effective at it, how to get noticed, how to crush it, how to figure out what you love and do it as a job. She’s figured it out, after big marketing jobs in large traditional corporations like Microsoft and AOL, for herself; she’s figured it out for friends; she’s figured it out for the thousands of people who listen to her Barstool podcast, “Token CEO” every week. And in this book, she’s figuring it out for everybody else.