Unlock the full potential of modern marketing and salesIn the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.You'll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You'll also discover: Strategies for building a tech-stack that prioritizes your customersWays for chief marketing officers to stop playing defense and go on offenseInsights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellersHow the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilitiesA can't-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.