"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"--