Understanding Behaviorism is a classic textbook that explains the basis of behavior analysis and its application to human problems in a scholarly but accessible manner.  * Now in its third edition, the text has been substantially updated to include the latest developments over the last decade in behaviour analysis, evolutionary theory, and cultural evolution theory * The only book available that explains behavior analysis and applies it to philosophical and practical problems, written by one of today’s best-known and most highly respected behaviorists * Explores ancient concepts such as purpose, language, knowledge, and thought, as well as applying behavioural thinking to contemporary social issues like freedom, democracy, and culture * Part of the new evolutionary perspective for understanding individual behavior in general and culture in particular – culminates with practical approaches to improving the lives of all humanity