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"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
Författare
Emmett Cox
Serie
Wiley & SAS business series
Förlag
Wiley
Utgivningsår
2012
Sidantal
164
Språk
Engelska
Fysiska detaljer
ill.
Dewey
658.8/7
ISBN
9781118099841
Inga erbjudanden tillgängliga just nu.
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
Författare
Emmett Cox
Serie
Wiley & SAS business series
Förlag
Wiley
Utgivningsår
2012
Sidantal
164
Språk
Engelska
Fysiska detaljer
ill.
Dewey
658.8/7
ISBN
9781118099841
ISBN 9781118099841 jämförs hos alla butiker
"Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher.
Författare
Emmett Cox
Serie
Wiley & SAS business series
Förlag
Wiley
Utgivningsår
2012
Sidantal
164
Språk
Engelska
ISBN
9781118099841
