"This chapter is about the public image of genes. But what exactly do we mean by "public"? Here I use this word as a noun or an adjective vaguely, in order to refer to all ordinary people who are not experts in genetics. I thus contrast them with scientists who are experts in genetics, that is, who have mastered genetics-related knowledge and skills, who practice these as their main occupation, and who have valid genetics-related credentials, confirmed experience, and affirmation by their peers. I must note that both "experts" and "the public" are complex categories that depend on the context and that change over time. There is no single group of non-experts that we can define as "the" public, as people around the world differ in their perception of science, depending on their cultural contexts. We had therefore better refer to "publics". The differences among experts nowadays might be less significant than those among non-experts, given today's global scientific communities, but they do exist. Finally, both the categories of experts and publics have changed across time, depending on the one hand on the level of experts' knowledge and understanding of the natural world, and on the other hand on publics' attitudes toward that knowledge and understanding"--