Qualitative Research in Practice is a hands-on guide to three of the most essential qualitative research tools—shadowing, focus groups and qualitative interviews. Offering a clear and practical framework, this book equips researchers with the methodological understanding needed to design, conduct and analyse qualitative research effectively. The book begins with a chapter discussing the qualitative research approach from an epistemological point of view and focusing on the relationship between subjectivities within the cognitive process. The following chapters illustrate three research tools (shadowing, qualitative interviews and focus groups) in which this relationship is realised. Each chapter analyses the origins of the tool, its characteristics and how it is applied. To facilitate learning, practical examples are provided through the research experiences of the author of the book. Readers will gain a deeper understanding of how to navigate the emotional and interpretative