This important book will equip you with evidence-based tools you can use immediately to create a step change in your impact. Helping you recognise and demonstrate the wider benefits of your work, it will give you the practical knowledge and confidence to identify practical ways to maximise the impact of your research. Written by renowned impact expert Mark S. Reed, this third edition has been fully updated with the latest evidence and includes new material on the ethics of engagement and impact, using social media, and influencing policy. Offering strategies to effectively engage with diverse groups, the book features: * Five principles to fast-track your impact and practical steps to make this happen. * Tools and techniques for designing and facilitating workshops, driving impact online, presenting with impact, influencing policy and more. * New ‘How To’ guides including how to evidence impacts from social media; capturing the impact of training; making podcasts, videos and