"Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format. The book explores how, in order to write differently, an author needs to embrace complexity and alterity and write to be read. Highlighting the importance of bringing joy and enlightenment to readers rather than simply writing for the metrics, experienced contributors delve into the significance of poetry and idiom, writing from the heart and what to write about. Chapters also consider key practicalities such as, how to make an argument and not slide into reductionism? How to engage with literature without being dull and formulaic? How to describe important issues such as empirical research and insights? Finally, the book sheds light on the review process, where to publish, reflective referencing and how to revise your writing. Aiming to inspire academic writers and readers, while offering practical guidance, How to Write Differently will be a valuable resource for business and management researchers and students seeking to write in a new way"--