In this thoroughly revised and updated third edition, Michael Blakeney investigates the European laws regulating the use of geographical indications (GIs) in the marketing of agricultural products, food, wines and spirits, and cultural products such as handicrafts. He outlines the protection of European GIs outside the EU through bilateral trade agreements, as well as the protection of GIs of third countries within the EU. Key updates to this comprehensive third edition include:Revised examination of the objectives of GIs protectionA new chapter exploring Regulation (EU) 2023/2411 on GIs for craft and industrial productsAnalysis of the impact of Brexit on GIs for British products in the EU and EU products in BritainNew content discussing the protection of wine GIs under the regulation on the Common Organisation of Agricultural Markets (CMO)Providing practical advice and analysis, this third edition continues to be an essential resource for legal practitioners of intellectual property, international economic law and trade law, advising or working within the agriculture, crafts and food industries in the EU. Policymakers and businesses marketing their products under GIs will also find this book beneficial.