By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this updated eighth edition gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings, including written, visual, and digital media.Through an expansive historical purview, the book illustrates how persuasive public discourse performs essential social functions and shapes our societies, drawing on the ideas of many of history's greatest thinkers and theorists. This new edition includes an integrated exploration of non-Western rhetorics, an updated account of contemporary rhetoric, and an enhanced analysis of rhetorical theory in a digital age. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.This revised edition serves as a core textbook for rhetoric courses in both English and communication programs, covering both the historical tradition of rhetoric and contemporary rhetoric studies.A suite of online resources, including a detailed instructor's manual, PowerPoint slides, and videos from Dr. Winslow, can be found on the Instructor and Student Resources website at www.routledgelearning.com/historyofrhetoric.