Originally developed as a mode of critical policy analysis, ‘What’s the Problem Represented to Be?’: A New Thinking Paradigm extends the thinking behind the innovative ‘What’s the problem represented to be?’ (WPR) approach to new areas of investigation. It poses a challenge to problem-solving as the dominant way of thinking about human existence and human endeavours and offers a fresh alternative that turns attention to the contours of designated ‘problems’. By focusing on proposed ‘solutions’ to conditions labelled ‘problems’, the WPR approach produces a dynamic form of analysis and critique targeting how ‘problems’ are represented. This critical analytic posture is extended from ‘problems’ to a wide range of putative conditions, including ‘indeterminate situations’, ‘issues’, ‘controversies’ and ‘matters of concern’. In this new thinking paradigm, items, such as buildings and maps, are analysed as proposals for change and hence as problematisations, with important political