This practical and accessible textbook provides an overview of the key principles for conducting ethnography in healthcare settings. Shedding new light on healthcare delivery and experiences, ethnographic research methods provide a useful set of tools for observing how people act in the world and help us understand why people act as they do. Increasingly recognized for their explanatory power, especially around behavior and social context, ethnographic methods are an invaluable approach for understanding challenges and processes in healthcare services and delivery.This guide takes the reader step-by-step through the research process, from grant writing and study design to data collection and analysis. Each chapter, illustrated by a range of examples, introduces ethnographic concepts and techniques, considers how to apply them in pragmatic research, and includes suggestions for tips and tricks. An in-depth case study describing real-world ethnographic research in a healthcare setting follows each chapter to demonstrate both the "how to" and the value of ethnographic approaches. The case studies discuss why the researcher used ethnography, the specific approach taken, the setting for the work, and key lessons that demonstrate ethnographic principles covered in the related chapter.This is an essential text for researchers from a range of health-related backgrounds new to ethnographic methods, including students taking courses on qualitative research methods in health, implementation science, and applied anthropology.