Fujiwara is recognized the world over as a pioneer in streetwear, music, and art, and the ultimate arbiter of cool. Known internationally as one of the founding fathers of the 1990s Ura-Harajuku scene, Fujiwara exerts a disproportionate influence over contemporary design culture. With recent collaborations from Fendi to Maserati and with his mainstay work at Nike, Nintendo, and Moncler and Medicom, Fujiwara refines an aesthetic immersed in punk, hip-hop, anime, and skate culture and translates it into pure luxury. A musician and producer originally from western Japan, Fujiwara is one of the most prolific of sneaker designers, and his kicks remain some of the most sought-after collectibles. In addition to his very visible and long-standing collaborations with major Western brands, he has long associations with Japanese disruptors like Jun Takahashi of Undercover, and is at the head of the Tokyo-based Fragment Design. This book catalogues his current preoccupations, with chapters on his