You've finished your research and have reached the point of writing it up. You know your findings are important both for your colleagues and for a more general public. But how do you write this material to appeal to different audiences? In Writing Strategies, Laurel Richardson shows you how. Drawing on her own experiences, she carefully outlines strategies for writing up the same research in different ways. By showing the reader the stylistic and intellectual imperatives and conventions of different writing media, she prepares the writer for approaching and successfully addressing diverse audiences. From writing academic papers to trade books, from scientific writing to widely circulated work, your needs will be met using this volume as your personal guidebook. Writing Strategies will be useful to ethnographers, researchers and teachers of language and writing, and to all social scientists trying to present their material in different ways. "There are lessons for every writer about rhetorical strategies and narrative choices. . . . She is effective in demonstrating the micro strategies of creating an authorial persona: showing how particular phrases and passages were deployed to convince the reader of the legitimacy of her text, both for the popular market and the academic one." --Contemporary Sociology "Excellent advice on getting started, keeping going and crafting your writing advice offered towards appropriate audiences, and much of the advice offered is as applicable to quantitative as qualitative work." --Social Research Association News