Learn to design simple, powerful, and timeless logos.*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA**One of the "top 20 books that all graphic designers should read (and own)," according to Adobe.com*When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated-a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind.In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes.This comprehensive volume includes:How to apply a strong, simple, and minimal design aesthetic to logo designWhy gridding is important, and understanding the golden ratio and when to use itHow to sketch and refine logos through tracing, then grid and execute a mark in Adobe IllustratorFine-tuning techniques to ensure visual integrityKnowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.