'Writing a great book is the easy part. Getting people to buy the book is wicked hard. Jan's book shows you what promotion to do so you increase the possibility that your book becomes a bestseller.' --Jeffrey Fox, bestselling author, How to Become a Rainmaker 'Being an author is 50% creative and 50% promotion. Jan Yager's comprehensive and practical book, How to Promote Your Book, tells authors exactly what they need to know and do to promote their book. I'm recommending it to all the authors I know including those whose books I share through my Bedside Reading program.' --Jane Ubell-Meyer, CEO, Bedside Reading, former TV producer, Good Morning America, Entertainment Tonight, WSJ-TV Whether your book is being released through a commercial publisher or an academic press, or you are self-publishing it, as the author, you can and should play a crucial role in getting your title seen, talked about, and sold. And while you may watch dozens of authors pitch their books on TV, in social